News Briefs for February 20, 2024

•Proximo’s Manhattan-based Great Jones Distilling Co. has collaborated with Wölffer Estate Vineyard on Long Island to debut a Great Jones x Wölffer Estate Cask Finished Bourbon. The newcomer was aged four years in new American oak casks and finished for one year in Wölffer Estate Caya Cabernet Franc barrels. The 44% abv whiskey retails at $50 and is rolling out both on- and off-premise in New York, as well as at the Great Jones distillery, located at 686 Broadway in Manhattan.

•Crossfire Hurricane, the rum brand from the Rolling Stones and Socio Ventures, has aligned nationally with Southern Glazer’s Wine & Spirits. The brand debuted in late 2023 in DTC channels and is now launching in California and Florida late this month ahead of a national rollout. The 40% abv rum is blended from spirits distilled in Jamaica, Barbados, and the Dominican Republic and carries a suggested price of $37 a bottle.

Tagged : Crossfire Hurricane, Great Jones, Proximo, Wolffer Estate

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