RTDs Bolster Spirits Amid Challenging Conditions: WSWA

U.S. spirits depletions including RTDs were down 3.6% in 2023, according to the WSWA’s SipSource, with the category falling 5.6% excluding RTDs. Wine depletions slipped 7.5% for the year. Off-premise sales fell less than sales in bars and restaurants, with wine down 4.5% and spirits including RTDs growing by 5% in NIQ channels. In the on-premise, CGA’s data shows that wine sales declined by 10% in 2023 and spirits decreased 5.3%.

Currently companies throughout the beverage alcohol industry are fighting for market share amid challenging conditions, WSWA analysts noted. That’s due to a combination of economic factors, such as inflation and consumer debt, as well as high wholesaler inventories amid heavy competition in the alcohol market. Overall higher prices in the on-premise have also weighed down volumes, they added.—Shane English

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