News Briefs for April 10, 2024
April 10, 2024•Proximo Spirits’ Maestro Dobel has launched a new trio of limited-edition extra Añejo Tequilas, expanding the brand’s Maestro Dobel 50 Anniversary Series. The new Tequilas—Maestro Dobel 50 1968, 1969, and 1970—are all bottled at 40% abv and are aged a minimum of seven years before finishing in Armagnac (1968), Sauternes (1969), or Amarone (1970) casks. Each of the three new releases is available in limited quantities across the U.S. for a suggested price of $950 a bottle. Maestro Dobel grew 3% to 131,000 9-liter cases in the U.S. last year, according to Impact Databank.
•New York-based importer Dreyfus Ashby & Co. has added Bodega Rolland Mariflor from Argentina to its portfolio. Bodega Rolland is owned by renowned wine consultant Michel Rolland, his wife Dany, and their two daughters Stephanie and Marie. Located at the western edge of Mendoza at 3,600 feet above sea level, a majority of the vines, 148 acres, is dedicated to Malbec. The rest is planted with Cabernet Sauvignon, Syrah, Merlot, Cabernet Franc, Sauvignon Blanc, and Pinot Noir. Dreyfus Ashby will handle Bodega Rolland Mariflor’s wines nationally.
•Casillero del Diablo, part of Viña Concha y Toro USA, has inked a new soccer sponsorship as the official wine of the Mexican National Teams in the U.S., both men’s and women’s, under a multi-year partnership. The deal will see the Chilean wine brand gain high visibility in-venue signage and fan experiences, as well as limited-edition branded wine bottles, among other tie-ins. “As the official wine of the Mexican National Teams in the U.S., we’re poised to amplify the Casillero brand presence and engage fans through innovative experiences,” said Viña Concha y Toro USA president of marketing Rodrigo Maturana.
•Chicken Cock Whiskey has debuted a new Small Batch Bourbon, the latest addition to the brand’s core lineup. The new release is a bottled-in-bond Bourbon blended from fewer than 10 barrels. While batches will be available on an ongoing basis, each individual batch will be a unique release, blended by master distiller Gregg Snyder. The first batch is made from 5-year-old whiskies and carries a suggested price of $70 a 750-ml. Chicken Cock’s Small Batch Bourbon joins the brand’s Straight Bourbon, Straight Rye, and Double Oak Bourbon in the portfolio.
•Beam Suntory has launched a new variety 12-pack for Jim Beam Kentucky Coolers featuring four new flavors. The malt-based RTDs are canned at 5% abv and contain 120 calories per 12-ounce can. The new flavors are Orange Crush, Strawberry Lemonade, Blueberry Lemonade, and Peach Crush. The new 12-pack is rolling out now across the U.S. for a suggested price of $16. Jim Beam Kentucky Coolers are made in partnership with the Boston Beer Company.
Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.Tagged : Beam Suntory, Bodega Rolland Mariflor, Casillero del Diablo, Chicken Cock, Concha y Toro USA, Dreyfus Ashby & Co., Jim Beam Kentucky Coolers, Maestro Dobel, Proximo
