48th Impact Annual Marketing Seminar Announced
April 16, 2024M. Shanken Communications, Inc. has announced the program for the 48th Annual Impact Marketing Seminar, taking place at New York City’s Pierre Hotel on Wednesday, September 25. The preeminent global conference for the drinks industry, the Impact Marketing Seminar brings together CEOs, presidents, and senior executives of leading companies from around the world.
In past years, the event has also been held in London, Paris, Tokyo, Berlin, and Madrid. Distinguished luncheon speakers (never announced in advance) have included Presidents George W. Bush and Bill Clinton, Vice President Dick Cheney, Secretaries of State Dr. Henry Kissinger, Alexander Haig and Madeleine Albright, Ambassador John Bolton and Journalist Walter Cronkite, among many others. Recent luncheon speakers have included NFL star and television personality Michael Strahan (2023), Fox News anchor Brett Baier (2022), Florida governor Ron DeSantis (2021), and financier and philanthropist Michael Milken (2020).
This year’s Seminar program includes the following featured speakers:
- Greg Hughes, President & CEO, Beam Suntory, on “Japanese Craftmanship and American Innovation for the Next Generation”
- Stephanie Gallo, Chief Marketing Officer, Gallo, on “Democratizing Wine: A Steadfast Vision to the Evolving Landscape”
- Kate Latts, Co-President, Heaven Hill Brands, on “Staying Ahead of the Curve in Spirits Marketing”
- Irwin Simon, Chairman & CEO, Tilray Brands Inc., on “The Challenges and Future of Cannabis in America”
- Rocco Lombardo, President, Wilson Daniels, on “Key Growth Areas for Fine Wine in the U.S. Market”
There will also be a special workshop from Total Wine & More entitled, “Meeting Your Customers Where They Are: The Future of Beverage Alcohol Retailing.” Leading the workshop will be:
- Robert Trone, Co-Owner, Total Wine & More
- Angela Weber, Chief Merchandising Officer, Total Wine & More
- Christina Callas, Chief Digital Officer, Total Wine & More
The program host is Marvin R. Shanken, Chairman of M. Shanken Communications, and the moderators are Vice Chairman Michael Moaba; David Fleming, Senior Vice President, Wine & Spirits Editorial; and Daniel Marsteller, Vice President, Wine & Spirits Editorial.
There will be a welcome reception for seminar registrants on Tuesday, September 24 from 6 to 8 pm. Details will be announced. In addition, Market Watch’s 31st Annual Leaders Awards Banquet will be held Thursday, September 26 at the Pierre, honoring America’s leading retailers.
Seating for the Impact Seminar is limited. The event normally sells out early. For more details and to register, go to www.impactseminar.com.
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