Jackson Family Wines Enters The Bourbon Category

One of the biggest wine players in the U.S. is taking aim at the whiskey category. Jackson Family Wines, with U.S. wine volume of around 6 million cases and brands including Kendall-Jackson and La Crema, has entered the spirits market with Stonestreet Kentucky Straight Bourbon. The new brand is kicking off with the Founder’s Edition, retailing at $60 and bottled at 47% abv.

Stonestreet is named for the Jackson family’s Kentucky horse farm, as well as company founder Jess Jackson’s middle name. The whiskey is blended by Christopher Stonestreet Jackson from 131 barrels of wheated Bourbons aged at least five years. Stonestreet Kentucky Straight Bourbon Founder’s Edition is now available in major markets across the U.S.—Shane English

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