Tequila, Prosecco Are Bright Spots As Industry Depletion Trends Improve

The Tequila and Prosecco segments led improved depletion trends in the spirits and wine categories respectively in April, according to the WSWA. Combined spirits and wine depletions were down 5.2% for the 12 months through March, but improved to a 4.7% decline in the year through April. That marked the first improvement in trends in six months.

RTDs, which grew 9.5% in the 12 months through April, continue to boost the spirits category, as does Tequila, which increased 3%, lifted by a 13% gain for Reposado expressions. Tequilas retailing from $25-$49 grew 4.8%, while the $17-$25 band rose 5.4%. Those two segments account for 60% of category volume.

In wine, Prosecco accelerated to 4.8% growth over the past 12 months, driven by a 7% gain for bottles retailing from $13-$18 and a 2.9% bump for the $8-$13 segment. But trends improved across all wine segments in April, as white wines (-5.4%) outperformed both red (-9.4%) and pink (-8.7%) varieties in the latest 12-month data.—Daniel Marsteller

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