Treasury Reveals Distribution Alignments For Daou, Luxury Portfolio Post-Acquisition

Treasury Wine Estates has deepened its alliances with RNDC and Breakthru Beverage Group following its acquisition of Paso Robles-based Daou and its decision to split its Americas portfolio into Luxury and Premium business units.

The new deals mostly follow Treasury’s existing alignments with RNDC and Breakthru, which already handled the winemaker’s business across the majority of the U.S., but in some states the two distributors are sharing the portfolio. RNDC continues to handle the TWE business on its own across California, Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska, among others.

Breakthru is TWE’s distributor in Florida, Minnesota, Wisconsin, Pennsylvania, and Delaware, among others. Elsewhere, Johnson Brothers is handling TWE’s brands in Iowa and West Virginia, Empire Merchants has the range in New York, and Columbia Distributing has been enlisted in Washington and Oregon.

But the TWE portfolio is now split in a few markets. For example, in Illinois, Colorado, and South Carolina, RNDC is distributing Daou’s higher-end wines and the luxury portfolio while Breakthru handles its premium offerings. “We have longstanding relationships with our distributor partners and aligned goals to driving growth,” said Treasury Americas president Ben Dollard. “We now have a real opportunity to unlock the potential of each distinct portfolio with these partnerships.”—Daniel Marsteller

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