News Briefs for June 21, 2024
June 21, 2024•Kentucky-based Heaven Hill has launched Grain to Glass, a collection of three Kentucky whiskies highlighting the farm-to-table aspect of whiskey making. In what will be an ongoing series, this first installment features a Bourbon, a wheated Bourbon, and a rye, priced at $100 each and available nationally with limited allocation. Whisky Advocate has more.
•O’Neill Vintners’ FitVine has released two varietals in new aluminum bottles. The wines—Sauvignon Blanc and Chillable Red Blend—are now available in select retailers across the U.S. for a suggested price of $15, in addition to DTC availability through the brand’s website. Fitvine’s Sauvignon Blanc comes in at 12.5% abv and 110 calories per serving and the Chillable Red Blend is at 13% abv and also has 110 calories per serving. Last year, FitVine was at 220,000 cases in the U.S., according to Impact Databank.
•Los Angeles-based Tequila and RTD brand Casa Azul has announced retired NFL tight end Rob Gronkowski as the brand’s latest celebrity investor. With this new partnership Gronkowski joins other notable investors like NFL star Travis Kelce, actress Eiza González, and golfers Michelle Wie West and Brooks Koepka. In addition to announcing Gronkowski’s involvement with the brand, Casa Azul has released a new variety pack for its Tequila sodas, the Playa Pack. The new 8-pack features the brand’s Lime and Grapefruit flavors, alongside two exclusive releases: Pineapple Coconut and Spicy Margarita. All are at 5% abv and contain 100 calories per 12-ounce serving.
•Paso Robles, California’s Serial Wines has added two new blends—red and white—to its lineup. The white blend is from the 2023 vintage and brings together Chardonnay, Viognier, Clairette Blanche, and Albariño and is at 13.2% abv. The red is a blend of Cabernet Sauvignon, Petite Sirah, Syrah, Tempranillo, and Grenache at 15.1% abv. Serial’s white blend is aged in neutral French oak with a small portion spending time in Acacia, and the red is matured in both American and French oak barrels.
•Tennessee’s Chattanooga Whiskey has released Experimental Single Batch Series: Batch 038: Peach Infused Gin Liqueur. The 42% abv gin liqueur is made with 10 botanicals, including juniper, angelica, orris, and coriander before aging for more than six months in oak. Following the gin’s maturation, more than 160 pounds of dried peaches and sugar were infused into the liquid. The gin—the third gin in the distillery’s Experimental Single Batch Series—carries a suggested price of $45 and is now available at Chattanooga’s Experimental Distillery and through online retailer Seelbach’s.
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