Daily Archive: July 11, 2024

Patrón Expanding Into Cristalino Segment As Top-End Competition Intensifies

While there’s been some slowing at the top of the Tequila category over the past year, the luxury segment has expanded dramatically over the medium term, with bottlings retailing at $40 and over more than doubling to 8.1 million cases in the U.S. since 2018, according to Impact Databank. Continue reading →

Wente Enters The Champagne Category

California winemaker Wente Family Estates is set to enter the Champagne market with a new deal to import the Castelnau brand. Continue reading →

Athletic Brewing, NA Beer Brand, Valued At $800 Million

Athletic Brewing, the non-alcoholic beer brand that’s led a wave of growth in the segment over the past few years, has raised another $50 million in expansion funds in a new financing round that values the company at approximately $800 million. Continue reading →

News Briefs for July 11, 2024

News Briefs:

•Brown-Forman’s Old Forester has launched the latest limited edition whiskey in the 117 Series, a rum barrel-finished Bourbon. Continue reading →