Treasury Wine Estates Unveils New Exec Roles In U.S. Post-Daou Acquisition
July 23, 2024Treasury Wine Estates has announced a series of new leadership appointments in the U.S. market, as the company continues to revamp its operations following its acquisition of Paso Robles-based Daou last year for up to $1 billion.
Among the changes, Sarah Bakx, previously chief sales officer, has been named president of the premium portfolio, now called Bold Brands, which is anchored by Matua and 19 Crimes.
Carl Evans, previously CMO, is transitioning to become SVP of the direct-to-consumer business. Neil Cassidy, previously Daou’s COO, is becoming Treasury Americas’ chief value officer, overseeing strategy, data analytics, and insights. And Walter Sorensen, formerly Daou’s vice president of sales, will join as senior vice president of luxury sales, while Daou’s Elise Spangenberg has been appointed SVP of people and culture. Treasury previously announced its new Americas structure in which the portfolio is split into separate Luxury and Premium divisions.—Daniel Marsteller
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