News Briefs for July 26, 2024

•Patrón has released a new Cristalino expression, bringing the U.S.’s leading luxury Tequila into the growing market for clear Añejo Tequilas. The 40% abv expression is aged for 12 to 15 months in four different cask types before charcoal filtering creates the spirit’s clear appearance. Patrón Cristalino is now available across the U.S. for a suggested price of $79 a 750-ml. Last year, Bacardi-owned Patrón was at 2.6 million cases in the U.S. according to Impact Databank.

•Bloomington, Indiana-based Oliver Winery has named Patrick Brown as CEO. Brown joins Oliver with three decades of experience in the consumer goods sphere, including tenures at Unilever, Johnson & Johnson, and Kind Snacks, among others. Most recently he served as president and CEO at Vega Nutrition. In this new position, Brown succeeds Oliver’s previous CEO Julie Adams, who is set to retire in 2025. As she transitions to her retirement, Brown will serve as CEO with Adams acting as president and retaining a seat on Oliver’s board. Oliver’s namesake brand had U.S. volume of 740,000 cases last year, according to Impact Databank.

•Louisville, Kentucky-based Buzzard’s Roost has announced its first Bonded Bourbon, set to hit shelves at the end of August. The 50% abv whiskey was made from a mash of 51% corn, 45% wheat, and 4% malted barley in Lawrenceburg, Indiana in the fall of 2018. After five years in barrel in Indiana, the whiskey was given a second maturation in Buzzard’s Roost barrels at Bardstown Bourbon Company. The whiskey carries a suggested price of $72 and will be available in Buzzard’s Roost’s 22-state distribution footprint.

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