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Freixenet-Mionetto USA Expands Alignment With Southern Glazer’s

August 6, 2024

Sparkling wine player Freixenet-Mionetto USA is extending its national ties with Southern Glazer’s Wine & Spirits, effective in September. Southern Glazer’s began distributing the brands of Mionetto USA in 2006 and expanded its alignment nationally to 33 markets in 2018. With this latest agreement, Southern Glazer’s will be adding the Freixenet, Segura Viudas, and Gloria Ferrer brands to 18 of those markets while renewing the relationship in all 33.

Mionetto Prosecco reached 960,000 cases in the U.S. last year, according to Impact Databank. Spanish sparklers Freixenet and Segura Viudas add 555,000 cases and 235,000 cases respectively, while Gloria Ferrer, from California, totaled 80,000 cases in 2023.—Daniel Marsteller

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