Prosecco Output Keeps Expanding, As U.S. Growth Continues

Prosecco has been the main growth engine for imported sparkling wine lately, accounting for more than 10 million case shipments to the U.S. last year, up from fewer than 8 million cases pre-pandemic, according to Impact Databank. Italy’s bubbly makers are ramping up production to meet demand. Last month, more than 500,000 hectoliters (5.6m 9-liter cases) of Prosecco DOC were bottled, a new record, according to the Consorzio di Tutela Prosecco DOC, and representing an increase of 13% year-on-year.

The United States remains the top market for Prosecco DOC sales, the Consorzio added, importing 42.9 million bottles between January and April 2024—up 4.7% compared to the same period in 2023—and making up nearly one-quarter of the 175.3 million bottles exported worldwide in the first four months of the year. The U.K. follows with 33.6 million bottles, Germany with 15.2 million, and France with 12 million bottles.—Daniel Marsteller

Tagged : Prosecco

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