Sazerac Taps Reyes To Handle Newly Acquired Buzzballz In Four States

Sazerac has appointed Reyes Beverage Group as distributor of choice for its newly acquired Buzzballz cocktail brand in California, Illinois, Indiana, and South Carolina. The deal takes effect in the California and Illinois markets in early September and in the Indiana and South Carolina markets in early October.

Sazerac tapped Reyes to handle its wider portfolio in California, Hawaii, and counties in Texas in early 2023. Reyes is the largest beer distributor nationally, delivering over 320 million cases annually to over 115,000 retail accounts. Sazerac acquired Buzzballz—which had been valued as high as $1 billion and has annual volume of 2.8 million cases, according to Impact Databank—this past spring.

“Having the opportunity to represent a top-selling brand like BuzzBallz is a testament to the total bev-alc portfolio we are building and we look forward to winning with this brand in our markets,” said Reyes Beverage Group CEO Tom Day. Sazerac CEO Jake Wenz added, “Reyes Beverage Group has been a great distributor partner to us and we’re happy with their performance and results over the past year. We’re excited for Reyes to apply their reach and service to BuzzBallz.” —Daniel Marsteller

Tagged : BuzzBallz, Reyes Beverage Group, Sazerac

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