Bacardi Partners With Coca-Cola To Introduce New RTDs

Bacardi has announced a partnership with the Coca-Cola Company to bring a new spirits-based Rum & Coke cocktail to market. According to the companies, the new drink will launch in select European markets and Mexico in 2025 and will have an abv around 5%, depending on the market. As with the Coca-Cola Company’s past spirits-based RTD collaborations (including with Brown-Forman’s Jack Daniel’s) both Coca-Cola and Bacardi’s branding will be featured on the cans.—Shane English

Tagged : Bacardi, Coca-Cola

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