Terlato Enters Luxury Ready-To-Serve Cocktail Segment

Terlato Wine Group, through its subsidiary Terlato Artisan Spirits, has announced the strategic acquisition of a 50% equity stake in the Oakside Cocktail Co. for an undisclosed sum. The luxury ready-to-serve lineup includes offerings like Rye Old Fashioned, Negroni, Manhattan, and Espresso Martini.

“Luxury ready-to-serve cocktails is a category we have been thinking about for a long time, but we were having a hard time finding the right fit in terms of quality,” said Terlato CEO Bill Terlato. “As we do with all potential partners, we conducted a blind tasting of Oakside’s products against all the competitors in the market, and they showed very favorable results.”

Terlato’s plans for Oakside include expanding production and the portfolio, while leveraging its sales and marketing organization to launch the products nationally. The brand’s cocktails retail at $40, with volume at 1,000 cases across five states Maryland, DC, Delaware, Michigan, and Virginia. “Our first production run will be 6,000 cases, but unlike wine, there is no limitation on our ability to grow,” Terlato told SND.—Daniel Marsteller

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