Daily Archive: October 30, 2024
Campari Shifts To “House Of Brands” Model To Elevate Its Portfolio
Campari Group has been a consistent outperformer in the drinks industry lately, ranking seventh among all spirits marketers globally, according to Impact Databank, with volume up 10% to nearly 37 million cases last year. Now the company is aiming to further premiumize its portfolio by shifting to a “House of Brands” marketing structure, while looking to sell off non-core labels. Continue reading →
Posted in News on October 30, 2024News Briefs for October 30, 2024
•Skrewball Peanut Butter Whiskey, part of the Pernod Ricard portfolio, has brought back its seasonal eggnog for a limited time. Continue reading →
