Exclusive news and research on the wine, spirits and beer business

News Briefs for October 30, 2024

October 30, 2024

•Skrewball Peanut Butter Whiskey, part of the Pernod Ricard portfolio, has brought back its seasonal eggnog for a limited time.

The 14.75% liqueur brings together the brand’s flagship peanut-butter-flavored whiskey with dairy cream and spices like cinnamon and vanilla. The ready-to-serve drink is available through the holiday season in retailers across the U.S. Last year, Skrewball (around $27 a 750-ml.) was at nearly 500,000 cases in the U.S., according to Impact Databank, with the Eggnog offshoot ($20) at 25,000 cases.

•Rémy Cointreau has launched a new promotional release for Cointreau liqueur, the “Cointreau, Cosmos, + Caviar” kit. The pack comes with a 750-ml. bottle of Cointreau, a 375-ml. bottle of vodka, and fresh lime and cranberry juices. To serve the cocktails, Cointreau has packed in four coupe glasses and a cocktail shaker. In addition, the company partnered with caviar influencer Danielle Zaslavsky to select Kaluga Hybrid Royal Amber Caviar from Markys, with each kit coming with a code to redeem a complimentary tin, blinis, and crème fraîche. The kit includes a mother-of-pearl dish and four accompanying spoons, as well. Last year, Cointreau was at 468,000 cases in the U.S., according to Impact Databank.

•New York-based Mack Brands, part of the Mack & Schühle group, has launched Conte Camillo Negroni in New York, Connecticut, Illinois, and Massachusetts. The new ready-to-serve cocktail is bottled at 30% abv and made at La Valdôtaine distillery in the Italian Alps using wild juniper and alpine herbs for the gin and bitter element of the Negroni. Conte Camillo Negroni is now available for a suggested price of $35 a 700-ml. bottle. The Mack Brands portfolio also includes Finvara Irish Whiskey and Tequila Rosaluz.

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