•Trinchero Family Estates is introducing a new look for its Ménage à Trois brand. According to the company, the revamp includes a vibrant color palette designed to create visual cohesion and draw attention across the brand’s portfolio. The repack is debuting in tandem with a new holiday retail program, ‘Naughty & Nice,’ which features in-store displays and a sweepstakes offering consumers a chance to win a trip for themselves and two guests to a taping of Jimmy Kimmel Live in Hollywood. The second-largest brand in the Trinchero portfolio, after Sutter Home, Ménage à Trois depleted 2.4 million cases in the U.S. last year, according to Impact Databank.

•Brown-Forman has announced the 2024 edition of Woodford Reserve’s holiday bottle. The 1-liter bottle has a special label featuring gold bows and carries a suggested price of $53. The limited edition is one of the brand’s special releases, alongside the Kentucky Derby bottling and a number of others. In recent years, Woodford Reserve has been a growth engine among super-premium whiskies in the U.S., reaching 1.42 million cases on an 11.1% jump in 2023, with NABCA reporting 5.5% growth in control states for the brand through the first nine months of 2024.

•Glen Grant single malt Scotch, part of the Campari portfolio, is launching a 25-year-old expression in the U.S. Retailing at $1,000 a bottle, the new 25-year-old is part of the brand’s Glasshouse Collection, which also includes a 21-year-old whisky ($360) that debuted earlier this year, as well as a 30-year-old bottling ($3,000) that will hit the market in early 2025. Glen Grant, based in Rothes in Speyside, is part of Campari Group’s high-end Rare division.