News Briefs for November 14, 2024

•Four Roses has announced the Single Barrel Collection, a new set of whiskies celebrating the 20th anniversary of Four Roses’ first single barrel Bourbon. The collection features four whiskies—three uncommon combinations of mash bill and yeast alongside the typical mash bill and yeast combination used for the brand’s single barrel releases—all aged between seven and nine years and bottled at 50% abv. The new collection will be available in early 2025, with each whiskey retailing at $50 a bottle. This will be a yearly program, with Four Roses releasing various combinations of mash bills and yeast strains as single barrel whiskies. Four Roses had U.S. volume of 435,000 cases last year, according to Impact Databank.

•Boston, Massachusetts-based 90+ Cellars has released two new alcohol-free sparkling wines. The pair—Sparkling Brut and Sparkling Rosé—contain less than 0.5% alcohol and have 25 calories per serving. The wines are sourced from the South of France with the Brut made from Souvignier Gris and the rosé from Grenache. Both wines carry a suggested price of $12 a bottle and will be available in Colorado, Delaware, Georgia, Illinois, Kansas, Maine, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Tennessee, Texas, Vermont, Washington D.C., and Wisconsin.

•Teremana Tequila has kicked off “Home is Where the Mana Is,” a new holiday-themed campaign, including a partnership with American Greetings to provide free e-cards this holiday season. The e-cards will be found exclusively at ManaHolidayHouse.com, a destination for sending the cards as well as sharing holiday stories for a chance to win prizes. The “Home is Where the Mana Is” campaign runs through the end of the year, with the American Greetings tie-in running for the month of December. Last year, Teremana, co-founded by Dwayne “The Rock” Johnson and handled by Mast-Jägermeister, reached one million cases in the U.S., according to Impact Databank.

Tagged : 90+ Cellars, Four Roses, Mast-Jägermeister, Teremana

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