News Briefs for December 10, 2024

•El Tequileño has launched a new extra-Añejo Tequila to celebrate the brand’s 65th anniversary. The bottling—the second extra-Añejo from the brand—is a blend of three- and four-year-old Tequilas that matured in American oak and used and new French oak. The new release is now available in select markets across the U.S. and carries a suggested price of $800 a bottle. Park Street imports El Tequileño to the U.S.

•Vehrs Distributing Company has acquired Prime Wine & Spirits of Washington for an undisclosed sum, expanding Vehrs’ reach in the Pacific Northwest. Vehrs is a fine wine leader in the Pacific Northwest and, with the addition of Prime, the company will now occupy a leading position in the craft spirits and non-alcoholic markets. Prime’s sister company, Prime Wine & Spirits of Georgia, will continue as a separate independent entity. According to Vehrs, the company intends to keep Prime of Washington’s leadership team intact as the companies combine.

•Diageo has launched a new 52-year-old Johnnie Walker Blended Scotch whisky. The whisky is bottled at 41.2% abv and is blended from malt whiskies made at Blair Athol, Brora, Dalwhinnie, Glen Albyn, Glenury Royal, and Glenlochy, and grain whiskies made at Cambus and Carsebridge. The whisky is exceedingly rare with only 200 bottles released for a suggested price of $25,000. Johnnie Walker 52 Year Old is now available in limited luxury retailers and through the Diageo private client team.

Tagged : Diageo, El Tequileno, Johnnie Walker, Prime, Vehrs

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