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Southern Glazer’s Closes Acquisition Of Horizon Beverage

December 27, 2024

Southern Glazer’s has completed its previously announced acquisition of New England wholesaler Horizon Beverage for an undisclosed sum. The deal was originally announced in July.

With the deal, Southern is entering the Massachusetts and Rhode Island markets, extending its footprint to 46 states and Washington D.C., plus Canada and the Caribbean. The only states in which it does not operate are Georgia, Wisconsin, Connecticut, and New Jersey. Southern Glazer’s revenues are projected at $26 billion this year, according to Shanken’s Impact Newsletter.

Horizon ranks as the 10th-largest distributor of wine and spirits in the U.S., with projected revenues of $850 million this year. Horizon’s top suppliers include Bacardi, Sazerac, Suntory Global Spirits, Brown-Forman, and Campari in spirits, and Constellation, The Wine Group, and Kobrand in wine, along with beers from Heineken and a range of craft brewers.

Effective immediately, Horizon’s operations in Massachusetts and Rhode Island will operate under the name Southern Glazer’s Beverage Company. Both the Massachusetts and Rhode Island markets will operate as part of Southern Glazer’s East Region, led by Scott Oppenheimer, East Region President.

Massachusetts in particular is a key market for wine and spirits, ranking as the seventh-largest wine market in the U.S. by volume, according to Impact Databank, and ranking 13th among all states in terms of spirits consumption.

“With this acquisition, we’re combining Horizon’s deep regional expertise with Southern Glazer’s advanced technology and robust resources,” said Southern Glazer’s CEO Wayne Chaplin. “We are excited to bring customers and suppliers enhanced tools, data insights, and service offerings that position us to meet and exceed their needs in these vital markets.” —Daniel Marsteller

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