Yearly Archive: 2024
Ole Smoky Teams Up With Retired NFL Star Jason Kelce In Fall Marketing Push
Ole Smoky Distillery, the Gatlinburg, Tennessee moonshine and whiskey distiller, has partnered with retired Philadelphia Eagle Jason Kelce for “Raise the Jar,” the distillery’s fall and football season marketing campaign. Continue reading →
Posted in News on September 5, 2024Diageo Bets on Blue with New Johnnie Walker Push
Diageo has announced a new partnership with Ebon Moss-Bachrach and Courtney Storer—two key members of television show The Bear—for a new marketing push for Johnnie Walker Blue Label. Continue reading →
Posted in News on September 5, 2024News Briefs for September 5, 2024
•Proximo has added a new spicy flavored Tequila to the Jose Cuervo family. Continue reading →
Posted in News on September 5, 2024Matthew McConaughey’s Pantalones Tequila In Expansion Mode
Pantalones, the super-premium Tequila brand from Matthew and Camilla McConaughey and spirits entrepreneur Andrew Chrisomalis, have partnered with Southern Glazer’s for their national expansion. Continue reading →
Posted in News on September 4, 2024Constellation Brands Faces Up To $2.5 Billion Write-Down for Wine and Spirits Portfolio
Constellation Brands has revised its financial forecast for fiscal year 2025, citing considerable challenges faced by the company’s wine and spirits brands. Continue reading →
Posted in News on September 4, 2024Beyonce and Moët Hennessy’s SirDavis Hits Retail Shelves
SirDavis, the new whisky from Beyonce and Moët Hennessy, has hit retail shelves across the U.S., including in chains like Total Wine and GoPuff/BevMo. Continue reading →
Posted in News on September 4, 2024
