Whisky Advocate’s 2024 Year in Review
January 2, 2025It’s no secret that 2024 was a challenging year in various quarters of the whisky world. Still, through it all, the scene continued to churn with dynamic and exciting change—new distillery and visitor center openings, master distillers taking on new roles, and an increasingly creative surge of sought-after releases.
After declining in 2023 for the first time in memory, total American whiskey sales are projected to have decreased again last year, according to Impact Databank. Within that big picture, the leading higher-end American whiskeys generally still saw healthy sales, while Scotch and craft whiskies faced a tougher landscape. Whisky Advocate takes a look at the key trends that defined the whisky world in 2024.
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