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WSWA: Dining Channel Facing Headwinds

January 10, 2025

Wine and spirits brands continue to face headwinds in dining channels in the U.S., with WSWA’s SipSource data group reporting spirits revenues down 4.9% and wine revenues down 7.9% for the 12 months through November 2024. For spirits, the dining channel represents 42.7% of on-premise revenue, while wine is 55.6%.

Within spirits, SipSource reports that most categories are down, with Irish whiskey and brandy/Cognac struggling more than most others, down 10.1% and 17%, respectively. American whiskies, long a growth engine for the spirits industry, declined by 3.4%. A bright spot within spirits is that spirits-based RTDs and cocktails saw growth for the 12 months through November, rising 9.7%, reaching 1.4% share of spirits in the dining channel. By price, brands between $25-$49.99 held ground better than other price tiers, ceding only 3.8% and commanding 38.7% of channel revenue.

Wine showed similarly subdued revenues in the dining channel. Table wine (both red and white) dropped 8%, holding 75% of revenue. Champagne and sparkling, with a 16.8% share, dropped by 8% as well. Across all wine, according to SipSource’s data, sparkling wines priced from $13-$17.99 were the only category and price tier to grow, eking out a 0.1% gain.—Shane English

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