Banfi Vintners has become the sales agency for Brother’s Bond Bourbon in the U.S. Brother’s Bond was founded by actors Ian Somerhalder and Paul Wesley and includes both Bourbon and rye whiskies. The partnership marks Banfi’s entry into the whiskey market. “Banfi Vintners has a history of selling spirits over the last 106 years, so it’s in our DNA and we’re excited to get back to it in an even bigger way,” says Banfi CEO Cristina Mariani-May. “It feels like the right time to expand on this really healthy foundation culminating in a strong performance in 2024.”

For Brother’s Bond, the partnership offers practical advantages as the brand grows, with co-founder and CEO Vincent Hanna projecting double-digit growth for 2025, as well as international expansion.“There is a cost efficiency aspect—building and maintaining a large internal sales force is prohibitively expensive,” says Hanna. “There is also the scalability and expansion aspect which is far easier with a larger team, than with a smaller internal one.”—Shane English