Moët Hennessy has announced “Once Upon A Time In Scotland,” a new ad campaign promoting Glenmorangie single malt Scotch whisky and starring actor Harrison Ford. The campaign includes a series of episodic ads showing Harrison Ford exploring Scotland, including the Glenmorangie distillery and other iconic Highlands locales. Glenmorangie has U.S. volume of around 90,000 cases.

The new campaign was created by director Joel Edgerton and also stars the employees of the Glenmorangie distillery. The push highlights the brand’s flagship lineup, including the Original 12 Years Old and Infinita 18 Years Old. It launches with six short videos, with the rest of the campaign rolling out throughout the year in online video channels, connected TV, out-of-home formats, experiential, and social media.—Shane English