Treasury Americas Names Lukic President, Luxury Sales And Marketing

Treasury Wine Estates Americas has appointed Neb Lukic as president of luxury sales and marketing as the company continues to expand its presence at the higher end of the wine market. “Neb Lukic brings an unparalleled combination of leadership, innovation, and strategic vision,” said Treasury Americas president Ben Dollard. “Under Neb’s guidance, I’m confident of our ability to grow and strengthen our position as a leader in the luxury wine market.”

Lukic was previously president at Paso Robles-based Daou Vineyards, which Treasury acquired for up to $1 billion in 2023. Prior to that he spent 16 years at Southern Glazer’s. As head of luxury sales and marketing at Treasury Americas he’ll oversee Daou as well as other brands including Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery, and Sterling Vineyards. Treasury Americas’ luxury stable totaled 1.6 million cases in the company’s fiscal year ended last June.—Daniel Marsteller

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