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Cannabis Briefs for February 4, 2025

February 5, 2025
  • Multi-state cannabis operator Ayr Wellness has named George DeNardo as CEO. DeNardo previously served as Ayr’s COO and is stepping into the chief executive post following previous CEO David Goubert’s resignation, announced last September. In his new role DeNardo will shape Ayr’s direction on all fronts, including cannabis cultivation and processing, product manufacture, the company’s retail trade, and branding and marketing for Ayr’s various cannabis products. Prior to joining Ayr in 2023, DeNardo led Columbia Care (now the Cannabist Co.) Pennsylvania operations. Looking forward, DeNardo plans to bring Ayr’s retail and production departments closer together and examine which brands and formats perform especially well in different states to maximize growth.
  • Stiiizy, one America’s leading cannabis brands, has announced its expansion into New York, with the company bringing its popular strains of flower, vapes, and other products to dispensaries across the Empire State, with a particular focus on the New York City area. The expansion marks Stiiizy’s seventh market, with the company’s full footprint covering California, Nevada, Illinois, Michigan, Arizona, and Missouri. To commemorate the launch, Stiiizy has created New York Diesel, an exclusive strain for the new market.
  • The Cannabist Co. has launched the Seed & Strain brand in Maryland, starting with 0.5-g vape cartridges. The brand will initially be available in Columbia Care in Chevy Chase, and gLeaf locations in Frederick and Rockville. Beyond the targeted launch, Cannabist reports that flower, pre-rolls, and other cannabis products will be available in Maryland upon regulatory approval. Seed & Strain is now sold in 12 states, including California, Colorado, Delaware, Illinois, Maryland, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Virginia, and West Virginia.
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