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Total Wine Sees Buzzballz, Cutwater, Tito’s, Don Julio Drive Super Bowl Sales

February 11, 2025

Buzzballz, Cutwater, and Tito’s were the big winners in terms of Super Bowl sales this year, according to data released by Total Wine & More. Those three brands took the top three slots in the chain’s nationally representative data, with Don Julio and Surfside rounding out the top five.

Nationally, RTDs showed strength, with four labels—Buzzballz, Surfside, Cutwater, and Suncruisers—landing in the top 10. This marks a major step up for RTDs from last year, when Cutwater was the only category player among Total Wine’s top 10 big-game items. Other spirits brands in the top 10 included Crown Royal and Jack Daniel’s at Nos. 6 and 7 respectively. Table wine and beer each notched one leading brand this year, with Modelo and Josh Cellars in ninth and tenth place, respectively, among all products in nationally representative Total Wine stores.

In Philadelphia- and Kansas City-area stores, the sales leaders reflected local tastes, with Surfside taking the top spot in the Philadelphia region and Boulevard Brewing Co. leading the way in the Kansas City area.—Shane English

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