McConaughey’s Pantalones Tequila In Expansion Mode

Pantalones Organic Tequila, the brand founded by Matthew and Camilla McConaughey and spirits entrepreneur Andrew Chrisomalis, reached the 100,000-case milestone last year, and is well-positioned to continue climbing in 2025, according to the company.

Chrisomalis forecasts strong growth for 2025, partially attributed to an increase in consumer interest for organic products. “Our big focus is to broaden distribution and grow our on-premise business, while continuing to have fun with the brand and marketing,” he tells SND. “In the U.S., we see very strong momentum and we’re committed to deepening our presence in key markets.” Pantalones has a national partnership with Southern Glazer’s.

Pantalones is also expanding internationally, beginning with Canada and Australia, with Chrisomalis noting that the initial focus will be on the off-premise. The goal, he says, is to become a leading Tequila in these developing markets. “Tequila is experiencing strong growth in Canada and Australia, driven by rising consumer interest in premium, 100%-agave spirits and cocktail culture.”—Shane English

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