News Briefs for February 24, 2025
February 24, 2025•Brown-Forman’s Woodford Reserve has debuted Chocolate Whisper Redux 139.4, the latest release in the Versailles, Kentucky-based brand’s Distillery Series. The 12-year-old Bourbon is bottled at 69.7% abv and is an extra-aged version of 2021’s Chocolate Whisper Bourbon. The limited release is now available at the Woodford distillery and in select Kentucky retailers for a suggested price of $100 a 375-ml. Last year, Woodford Reserve was at 1.42 million cases in the U.S., according to Impact Databank.
•Geloso Beverage Group has expanded FMB brand Clubtails with new releases for warmer weather occasions. For the brand’s flagship 10% abv drinks the new flavors are Black Cherry Breeze and Grapefruit Paloma, both available in 16- and 24-ounce cans, with the latter flavor starting its rollout in New Mexico and Texas. In addition, select retailers across the U.S. will sell a new Clubtails variety pack with 12, 12-ounce cans of Sunny Margarita, Grape Cocktail, Screwdriver, and Bahama Mama cocktails. The company has also released Clubtails Crushers, a new line of 5% abv FMBs. The Crushers are available in a 12-pack of 12-ounce cans in Grape Fusion, Banana Colada, Pineapple Margarita, and Peach Iced Tea flavors. Clubtails grew 14% to 6.25 million cases in the U.S. last year, according to Impact Databank.
•Anheuser-Busch’s vodka soda RTD brand Nütrl has launched a new lime flavor and expanded its “Keep It Tasty” marketing campaign. Nütrl jumped 35% to 2.7 million cases last year, according to Impact Databank. Like all of Nütrl’s seltzers, the lime flavor is at 4.5% abv and 100 calories per 12-ounce can. The new release is rolling out nationwide in 4-packs. The “Keep It Tasty” campaign is focused on high-energy occasions and will run a series of four 15-second ads and five six-second ads across television, digital, OOH, social, radio, and retail. It was created by the Martin Agency, in partnership with ManvsMachine.
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Tagged : Anheuser-Busch, Brown-Forman, Clubtails, Geloso, nutrl, Woodford Reserve
