Wine Spectator: Wine’s Tough Times Are An Opportunity

U.S. wine sales have declined for four straight years, according to Impact Databank. The 2024 harvest was California’s smallest in 20 years, as growers left 100,000 tons of fruit unpicked, rotting on the vine. Tens of thousands of acres of vineyards are being pulled out. Industry analyst Rob McMillan calls it the biggest correction in 30 years in his latest annual “State of the Wine Industry” report for Silicon Valley Bank.

But let’s all take a deep breath. The next few years will not be easy for those who make their living growing grapes, making wine, and bringing it to consumers. Still, there is plenty to be hopeful about, as well as plenty of work to be done. Wineries need to use this challenge as an opportunity. Wine Spectator has the full story.

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