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Cannabis Briefs for February 25, 2025

February 25, 2025

•Florida’s PureNative hemp brand is expanding into hemp-derived THC with a new line of seltzers. The new releases contain 10mg of THC each and will initially be available in two flavors: Berrylicious, a caffeinated option; and Magic Melon, a sugar-free seltzer. Both will be available in 4-, 8-, and 12-packs through the company’s website and in retailers across the state. Distribution for the brand is handled by 3 Mavins Distribution. These new hemp-derived THC drinks will join CBD drinks, tinctures, and gummies in PureNative’s portfolio.

Highsman, the cannabis brand from retired NFL running back Ricky Williams, has launched Hit Sticks in Massachusetts. The product, a single-use alternative to pre-rolls, features a ceramic bowl packed with cannabis and attached to a cardboard stem for inhaling. Hit Sticks are aimed at providing high-potency cannabis in a disposable form factor at a low cost, according to the company. Hit Sticks are also available in New Jersey dispensaries.

•New York’s cannabis regulators have approved an additional 74 adult-use licenses, as the state works to sort through the remaining applications submitted in November 2023. According to officials from the Office of Cannabis Management, roughly 150 applications remain. The new licenses cover various parts of the state’s legal market, with six licenses issued to distributors, 10 to microbusinesses, 39 to processors, and 16 to retailers. With this announcement, the state offered an update on the scope of New York’s adult-use landscape, announcing that there are now over 1,500 cannabis businesses in the state, including more than 300 retailers.

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