William Grant’s Deal For Famous Grouse Moves Forward

William Grant & Sons has received U.K. regulatory approval for its previously announced acquisition of The Famous Grouse and Naked Malt brands from Edrington. “This is an important moment for William Grant & Sons,” said William Grant CEO Søren Hagh. “The acquisition of The Famous Grouse, when completed, will further demonstrate our significant commitment to building category momentum in Scotch whisky in the U.K. and in our markets globally.” The deal still remains subject to regulatory approvals in other countries.

According to Impact Databank, The Famous Grouse is the eighth-largest blended Scotch brand globally at approximately 2.7 million cases, including about 112,000 cases in the U.S. It’s set to join the Grant’s brand—with global volume of 4.4 million cases—in William Grant’s blended stable. Blended malt label Naked Malt has global volume of 53,000 cases.—Daniel Marsteller

Tagged : Edrington, Naked Malt, The Famous Grouse, William Grant & Sons

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