News Briefs for April 9, 2025

•Pernod Ricard has kicked off a new extension of Malibu’s “Do Whatever Tastes Good” campaign with new ads starring actor Brian Cox. The campaign extension, titled “Clock Off,” shows Cox promptly ending the workday at 5:01 P.M. to relax with a Piña Colada. Malibu is the third-largest rum brand in the U.S. with 2024 volume at 2.3 million cases.

•Riboli Family Wines has announced a packaging and design refresh for California wine brand Highlands 41. The new labels keep the brand’s copper color motif and mountain logo but with a new design for the “41” to give the brand a more upscale look. The Highlands 41 portfolio is made from estate vineyards in Paso Robles and Monterrey and includes Cabernet Sauvignon, Pinot Noir, Chardonnay, and a red blend.

•Diageo has added to the Captain Morgan Sliced FMB lineup with Sweet vs. Heat, a new variety pack. The 12-pack features four flavors—Chili Lime Margarita, Jalapeño Paloma, Blackberry Mojito, and Peach on the Beach—all at 5% abv and offering contrasting sweet and spicy flavors. The Captain Morgan Sliced Sweet vs. Heat pack is now available across the U.S. retailing at $19.

Tagged : captain morgan sliced, Diageo, Highlands 41, Malibu, Pernod Ricard, Riboli

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