News Briefs for April 14, 2025

•Diageo has announced “A Lovely Day,” a new ad campaign for Guinness. The ads will run on television, social, and digital channels, and showcase a 5,000-mile journey to every state in the U.S. to have a pint of Guinness. The initial ads feature communities like the Treme Brass Band in New Orleans, the Chicago plumbers union, and the Albuquerque Aardvark’s rugby team, among others. The new ad campaign was created in partnership with Uncommon Creative Studio.

•You can be forgiven if the current financial markets are making you want a glass of wine. Trouble is, that wine might soon cost more. While the threatened tariffs of 20% on all European Union wines and 30% on all South African wines lasted less than one day before President Donald J. Trump paused them, tariffs of 10% remain in place for almost all wine-exporting nations. With all the changes in trade policy since February 3, it might be easy to get confused. Wine Spectator has an update on where the trade battles stand.

•Molson Coors Beverage Co. president and CEO Gavin Hattersley has announced plans to retire by the end of the year. Hattersley became CEO of Molson Coors in September 2019, and has been in the industry for nearly three decades. Molson Coors will begin a search for Hattersley’s successor. The company says it intends to continue building on the revitalization and acceleration plan Hattersley has been executing, including “continuing to strengthen the company’s core brands, premiumize its portfolio, [and] expand beyond beer.” Molson Coors had annual net sales revenue of $11.6 billion and underlying income before income taxes of $1.6 billion in 2024.

•2XO Kentucky Straight Bourbon Whiskey, part of the Prestige Beverage Group portfolio, has announced the Vinyl Blend, the latest release in the brand’s Icon Series. The whiskey, blended by master blender Dixon Dedman, brings together proprietary high- and medium-rye Bourbon whiskies with a portion of the high-rye Bourbon undergoing a second maturation in new charred oak barrels. The Vinyl Blend is bottled at 52% abv and carries a suggested price of $100 a bottle. It’s now available across the U.S.

Tagged : 2XO, Diageo, Guinness, Molson Coors

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