Silver Oak Names Jared Fix As CEO, David Duncan Becomes Executive Chairman

Napa Valley luxury winemaker Silver Oak has appointed consumer goods veteran Jared Fix as CEO, succeeding longtime chief executive David Duncan, who is assuming the title of executive chairman and proprietor.

“In this capacity, I’ll continue to serve our business, but in a different way,” Duncan said in a note to staff yesterday. “My primary focus will be on representing and positioning the company externally. I’ll advocate for our brand and industry and ensure that our legacy and values remain visible to the world.”

Incoming CEO Jared Fix is a veteran of Constellation, Beam, shoe and apparel company Allbirds, and most recently footwear brands Toms, where he held the role of chief executive. He began his career as a consultant at McKinsey & Co., before which he served as a U.S. Army officer.

The company’s flagship Silver Oak brand has produced around 100,000 cases annually in recent years, split between its Napa Valley and Alexander Valley wineries, with key labels including Napa Valley Cabernet Sauvignon ($200) and Alexander Valley Cabernet Sauvignon ($100). The range also includes high-end boutique label Ovid from the Napa Valley; Timeless, also from Napa; and Twomey, focused on Pinot Noir from the Russian River and Anderson Valleys. Most recently the Duncan family launched Oregon label Prince Hill Vineyards, including a Chardonnay Willamette Valley ($75), Pinot Noir Dundee Hills ($70), and single-vineyard Prince Hill Pinot Noir Dundee Hills ($95).—Daniel Marsteller

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