•Traveller Blended Whiskey, co-created by Buffalo Trace Distillery master distiller Harlen Wheatley and Grammy-winning singer-songwriter Chris Stapleton, has struck a multi-year deal to become the first Official Whiskey of Major League Baseball (MLB). The 360-degree marketing partnership will promote the brand across game broadcasts, custom social and digital content such as MLB Power Rankings, and in stores across the U.S. Traveller will also set up fan activations on-site at 2025 MLB All-Star Week, as well as custom sweepstakes and giveaways in conjunction with MLB.

•Ready-to-drink cocktail brand Mission Craft Cocktails are now available in more than 240 Total Wine & More locations across the U.S. The move significantly expands Mission’s presence across the U.S., with Total Wine stocking Mission’s Jalapeño Pineapple Margarita (25% abv), Margarita (25%), Espresso Martini (20%), Old Fashioned (40%), Cosmopolitan (25% abv), and Mai Tai (25%). All of Mission’s cocktails are available in 375-ml. bottles.

•Michigan-based Blake’s Beverage Company has reported first-quarter growth across its portfolio, with brands like Blake’s, Austin Eastciders, and Avid Cider Co. showing strong regional gains. Under the Blake’s brand, the Triple Jam cider collection is up 17% year-to-date in Circana channels, with its imperial ciders rising more than 30% and variety packs up 78%. Austin Eastciders has seen its Texas Honey cider—now a year-round release—climb by more than 100% year-to-date. Eastciders’ imperial offerings are also on the upswing, rising 60%. Like its siblings, Oregon’s Avid Cider Co. saw particularly strong growth for both variety packs and imperial ciders, with the former up 72% and the latter rising by 20%.