Wine Spectator: A Perfect Storm For Bordeaux Futures

Bordeaux’s latest futures campaign is here and some of the top wineries in the world are slashing prices for their latest vintage. Some of those prices are the lowest the wine world has seen in more than a decade. Yet it might not be enough to entice customers. Could this be another lost campaign for the French region?

There are three major ingredients for a successful en primeurs campaign in the U.S. market. The vintage must be promising, the global economy must be stable, and the dollar must be fairly strong. None of those conditions have been met this time around.

The uncertainty over tariffs is a particular challenge. Earlier this year, President Donald J. Trump threatened 200% tariffs on all imports of European Union alcoholic beverages. Those duties never appeared, but since April the U.S. has imposed 10% tariffs on all E.U. goods. And there’s a possibility that could rise to 20% in July if Washington and Brussels don’t make a deal. And what will the tariffs be when the wine is delivered in two years? No one knows. That’s led some top merchants to avoid the campaign altogether. Wine Spectator has the full story.

Tagged : Bordeaux, Wine Spectator

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