News Briefs for May 14, 2025

•Proximo Spirits’ Proper No. Twelve has launched a new limited-edition 13-year-old Single Malt. The Irish whiskey is bottled at 43% abv and was distilled at the company’s Bushmills distillery. The malt is aged in a combination of ex-Bourbon barrels and European oak casks that held Ruby Port. The new Single Malt is the third release from Proper No. Twelve, alongside the flagship Irish whiskey and an apple-flavored variant. Proper No. Twelve 13-year-old Single Malt is available for a limited time in Florida, Georgia, Illinois, Tennessee, Texas, and Arizona. Last year, Proper No. Twelve was at 269,000 cases in the U.S., according to Impact Databank.

•Campari Group has kicked off “L’unico. Per tutti,” a new global ad campaign for Aperol. The campaign was created with DDB Paris and will run in more than 30 countries. It showcases the Aperol Spritz and means “The only one. For everyone” in English. The new campaign will run across TV, video on-demand, social, out-of-home, and Youtube through the summer. Last year, Aperol was up 10% to 604,000 cases in the U.S. and neared million cases globally, according to Impact Databank.

•Pallini Limoncello, distributed by Lucas Bols USA, is introducing a new global campaign, “Taste of a Kiss.” The campaign was developed by Rome-based agency Luther DSGN and includes digital storytelling, influencer collaborations, and curated lifestyle content centered on the Pallini Spritz cocktail. The new push will run through this year. Pallini is now led by CEO Micaela Pallini, a fifth-generation member of the founding family.

Tagged : Aperol, Campari, Lucas Bols USA, Pallini Limoncello, Proper No. Twelve, Proximo

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