News Alert: Treasury Wine Names Diageo Veteran Sam Fischer As CEO

Treasury Wine Estates has appointed Diageo veteran Sam Fischer as CEO, succeeding Tim Ford, effective October 27. Ford has spent 14 years with Treasury, including five as its chief executive, and will continue in his current role until September 30.

Fischer spent 15 years with Diageo, including as President, Asia Pacific & Global Travel and as a member of the Diageo’s global executive committee, reporting to the CEO.

He’s currently CEO of Kirin-owned Lion, whose portfolio includes beer, wine, spirits, and RTD offerings and has operations in Australia, New Zealand, and the U.S. Earlier in his career he held leadership roles with Colgate Palmolive across Southeast Asia and Eastern Europe.

“With over 30 years of global leadership experience, Sam brings proven CEO credentials, exceptional strategic acumen, and deep expertise in alcohol beverages, consumer goods, and luxury brand building, accompanied by a strong track record of driving business growth,” said Treasury chairman John Mullen.

Globally, Treasury saw sales grow 4% organically to A$2.7 billion ($1.8b) with EBITS up 3.6% to A$658 million ($435m) in the year through last June.

The company’s billion-dollar acquisition of Paso Robles-based Daou helped lift sales in its fiscal first half through December, driving strong gains for TWE’s Americas unit. Daou is now Treasury’s leading luxury brand in the U.S. and third-largest overall in volume terms, up 4.5% to 725,000 cases in calendar 2024, according to Impact Databank.

Boosted by the addition of Daou, Treasury’s Americas division posted net sales up 42% at constant currency to A$631 million ($395m) in the six months through December, as volume rose 22% to 3.4 million 9-liter cases and EBITS jumped 67% to A$155 million ($97m). SND recently spoke with Treasury Americas president Ben Dollard on the outlook for the U.S. business.—Daniel Marsteller

Tagged : Daou, Treasury Wine Estates

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