•Bacardi-owned Bombay Sapphire has formed a partnership with electric boat racing league E1, with the spirit becoming the official gin of UIM E1 World Championship. As part of the deal, Bombay Sapphire’s branding will be featured throughout the season and the gin will create the official cocktails of E1. In addition to sponsoring the league overall, Bombay Sapphire has partnered with two E1 teams—Team Brady, owned by retired NFL quarterback Tom Brady; and Team Drogba, owned by retired soccer player Didier Drogba and his partner Gabrielle Lemaire.

•Sonoma, California’s Imagery Estate Winery, part of The Wine Group, has partnered with artist Elle Street Art to create a new limited edition bottle for the winery’s 2023 Cabernet Sauvignon. The label features Elle’s collage style depicting “the action of a fire extinguisher’s splatter juxtaposing against smooth ombres of spray paint.” The limited edition bottling carries a suggested price of $25 for a 750-ml. and $125 for a 3-liter bottle.