Duckhorn Links With Provi In California
May 15, 2025The Duckhorn Portfolio has partnered with e-commerce platform Provi in the California market. Under the deal, Golden State retailers can use Provi to access Duckhorn’s portfolio of 11 brands, including Duckhorn Vineyards, Decoy, Sonoma-Cutrer, and Kosta Browne, among others, viewing real-time product details, communicating orders anytime, and connecting with Duckhorn’s team, the companies said. Duckhorn self-distributes in the California market, with that business representing 16% of total sales in its fiscal year through last July.
“Retail accounts are essential to the success of our brands,” said Pete Przybylinski, Duckhorn’s executive vice president and chief sales officer. “The partnership with Provi enables us to provide an enhanced ordering experience, improving how California trade buyers interact with our wines and sales reps while driving incremental growth across our portfolio in the on-and-off premise channels.”—Daniel Marsteller
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