Depletions Declines Eased In April

Depletions declines across both the spirits and wine categories eased a bit in April, as spirits posted a -1.8% drop in volume and a -0.9% decline in revenue, while wine saw a -3.3% decrease in volume and a -2.7% dip in revenue for the month, according to the WSWA. Those figures represented an improvement on prior months’ performance.

The wholesaler trade group added that spirits are “beginning to show signs of resilience, with smaller declines and stabilizing trends suggesting a potential turning point. In contrast, wine continues to struggle, with persistent volume and revenue declines raising concerns about the category’s long-term trajectory.”

External factors like tariff threats are impacting the market, the WSWA noted. Tariff talk is prompting distributors and retailers to stockpile categories like Champagne, Prosecco, cordials/liqueurs, Scotch, and Irish whiskey ahead of anticipated price hikes, while “Canada’s continued boycott of U.S. products is raising questions about potential impacts on supplier inventory levels.”—Daniel Marsteller

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