With the threat of higher tariffs still looming, the U.S. spirits market’s decline in the off-premise accelerated the past four weeks, as volumes fell 2.5% in the four-week period ending May 12, according to IRI/Circana. Dollar values fared worse, decreasing 3.5% during the same four-week span, compared to declines of 2.8% and 1.4% the past 12 and 52 weeks, respectively.

Among the 25 largest-selling brands by dollar value in IRI/Circana channels—excluding RTDs—only Diageo’s Don Julio Tequila registered an increase the past four weeks, but at strong double-digit rates by volume and value. Last year, Don Julio became the U.S. market’s largest brand overall in dollar terms—according to Impact Databank—surpassing Tito’s vodka.

All major categories declined in the off-premise, including Tequila, which has been one of the few industry bright spots. Beyond Don Julio, other notable double-digit gains were recorded in IRI/Circana channels the past four weeks by Sazerac’s Buffalo Trace and Blanton’s Bourbon whiskies, Heaven Hill’s Lunazul Tequila, and Crown Royal Blackberry whisky from Diageo.—Juan Banaag