Wine Dollars Slip 4.5% Off-Premise Year-To-Date

The U.S. wine market’s decline in the off-premise accelerated in the four-week period ending May 12 in both volume and value terms, according to IRI/Circana. Total wine dollars fell 5.3% in off-premise channels during the latest four-week period and 4.5% year-to-date, compared to a 2.2% decrease for all of last year in IRI/Circana channels. The only sectors to register off-premise volume growth year-to-date were non-alcoholic wine and sake.

Table wines fell 6% by volume year-to-date in IRI/Circana channels. Among the 25 largest-selling brands off-premise in dollar terms, the fastest-growing were Deutsch Family’s Josh Cellars (+4.9%) and Constellation’s Kim Crawford (+7.6%). Josh became the U.S. market’s largest-selling wine in dollar terms overall for the first time in 2024, according to Impact Databank, ahead of Gallo’s Barefoot. Sparkling wine volumes decreased 1.5% year-to-date in the off-premise despite increases from Prosecco (+6.5%) and Champagne (+6.3%).

American wines fared worse year-to-date in IRI/Circana channels, compared to imports. But steeper declines for imported wine are projected for the balance of 2025, especially if higher tariffs go into effect. The total U.S. wine market is expected to register its fifth consecutive annual volume decline this year, according to Impact Databank.—Juan Banaag

Tagged : Barefoot, Circana, Impact Databank, IRI, Josh Cellars, Kim Crawford

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