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Wilson Daniels Transitions To Breakthru In California

June 5, 2025

Wilson Daniels is joining the Breakthru Beverage portfolio in California as current distributor RNDC exits the state. The move is effective July 1. With California, Wilson Daniels is now handled by Breakthru in 11 markets, also including key states like Florida and Nevada. Wilson Daniels has revenue north of $250 million across its national import and wholesale businesses, with the volume of its national portfolio totaling about 700,000 cases.

RNDC continues to represent the Wilson Daniels portfolio in 20 markets. “We remain fully committed to our partnerships with both RNDC and Breakthru as we look to the future, and we’re confident that the dynamism displayed over the past decade will continue into the next,” said Wilson Daniels president Rocco Lombardo.—Daniel Marsteller

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