Bacardi-owned Grey Goose vodka is receiving a new global ad campaign. The “Grey Goose Hotel” push is launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were created with Grey Goose’s new creative agency of record, BBH US. The Grey Goose Hotel concept is billed as “a destination that captures the mindset of a European holiday.”

The campaign will roll out across linear TV, online video, and social media beginning June 12, airing during the NBA Finals, U.S. Open Golf Championship, Wimbledon, and the U.S. Open Tennis Championship. Grey Goose dipped 2.7% to 2.7 million cases in the U.S. last year, according to Impact Databank.—Daniel Marsteller