O’Neill Moves To Breakthru In California

Breakthru Beverage Group continues to build on its California portfolio in the wake of the news that fellow wholesaler RNDC will be pulling out of the state at the end of the summer. The latest supplier to join Breakthru in California is O’Neill Vintners & Distillers, effective August 1. With the addition of California, Breakthru will now handle O’Neill’s range in 16 U.S. markets.

“Breakthru has consistently shown a deep understanding of our business, our brands, and the standards we set for execution and service,” said Jeff O’Neill, founder and CEO of O’Neill Vintners & Distillers. “Our work together has delivered impressive results, and we’re confident this same level of partnership and performance will benefit our customers and trade partners in California.”

The O’Neill portfolio includes brands such as Ram’s Gate Winery, Robert Hall Winery, Line 39, Wines of Substance, FitVine Wine, Harken Chardonnay, Rabble Wine Company, Charles Woodson’s Intercept, No. 209 Gin, and BrandyLab.

The addition of O’Neill continues a marked expansion for Breakthru in California this year, where the wholesaler’s revenues are projected at upwards of $500 million. Since the RNDC announcement, Breakthru has also added Wilson Daniels and Santa Margherita to its Golden State lineup. And this spring it announced a new California deal with Riboli Family Wines as well. In May, Breakthru veteran John Sladek was promoted to executive vice president of the distributor’s California business. —Daniel Marsteller

Tagged : Breakthru, O'Neill Vintners and Distillers

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